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Nielsen Reveals 16-Month-Old “Error” In Out-Of-Home Measurement Of Sports And Other Live Event Viewing
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deadline.comNielsen has informed its clients of an “error” in its measurement of out-of-home viewing of sports and other live TV programming, with the issues dating back to September 2020.The out-of-home segment has gained importance as screens have proliferated and cord-cutting continues.
Covid shut down bars, restaurants and other venues for much of the second quarter of 2020, but a large portion of that viewing has since returned, and networks and advertisers are sensitive to any audience leakage.
In 2019 and 2020, networks relying on Nielsen reported that more than 10% of the total audience of the Super Bowl — about 12 million viewers — came from out-of-home locations.“As part of routine testing and quality controls, we recently identified an error
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