World Cup Partnership Expanded By Fox Sports And Twitter For 2022 & 2023
deadline.comAhead of the men’s World Cup in Qatar this fall and the women’s tournament next year in Australia and New Zealand, Fox Sports and Twitter are expanding their partnership.Building on the companies’ team-ups in 2018 and 2019, the new agreement will deliver match highlights in “near real time” to Fox’s handles on Twitter, the companies said, including every goal scored.
Also in the plans are original content, weekly live analysis via Twitter Spaces featuring audio content around the games, Q&As with Fox Soccer personalities, Twitter moments and more.
Video clips streaming on @FOXSports and @FOXSoccer will be ad-supported via Fox or Twitter’s Amplify option for advertisers.Fox controls the English-language broadcast rights to the FIFA World Cup through 2026.
This year’s event in Qatar is scheduled to run from November 21 to December 18 due to the intense heat in the Persian Gulf nation during the summer.
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