Nielsen is taking a fresh approach when it comes to examining diversity and representation on TV with the newly launched Gracenote Inclusion Analytics, which brings visibility to the gender, race, ethnicity and sexual orientation of talent appearing in TV programming and the audiences watching it.
This is quite a groundbreaking feat that will empower content creators, owners, distributors and advertisers with data to enable more inclusive content.With Gracenote Inclusion Analytics data, a distributor can highlight content within its catalog featuring diverse female leads for Women’s History Month or fuel recommendations connecting fans of diverse content with programming that caters to their taste.
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