NFL And Amazon Add Annual Game In Post-Thanksgiving Black Friday Window, Starting In 2023
deadline.comJust weeks after the milestone debut of Thursday Night Football as a streaming-only franchise on Prime Video, Amazon and the NFL have announced plans for an annual game on the day after Thanksgiving, aka Black Friday.
The first contest will be held in 2023 and the venture is open-ended. Amazon acquired rights to TNF for $1 billion per season through 2032.
During a press call held to discuss their plans, Amazon and the NFL described the Friday games as a separate venture. Black Friday, for decades a time for bargain-hunting holiday shopping has never been established before as a regular home for NFL games, with the assumption being that appetites are satiated by the menu of three games played every Thanksgiving Day.
In targeting the day after the holiday — whose retail spending activity aligns with Amazon’s broader commercial mission — the partners hope to create, in effect, a new tradition.
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