Broadcaster Nexstar Media said Friday it’s buying The Hill, a leading purveyor of Beltway news, for $130 million as it expands in digital content.The Hill had 48 million average monthly users and 2.2 billion total pageviews in 2020 according to Comscore and attracted more than 4 million followers and 914 million video views on Twitter.
It has more than 100 journalists covering political news and events. It’s ad-supported.“Nexstar’s omni-channel approach to content distribution will allow it to expand The Hill’s reach and revenue channels while creating synergistic opportunities with Nexstar’s growing national cable news network, NewsNation, and its leading local news gathering platform, which counts 5,500 journalists producing over 275,000
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