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‘Never Gonna Give You Up’ Rick-Rolls Past 1 Billion YouTube Views
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thewrap.com
thewrap.comRick Astley. The “Never Gonna Give You Up” music video has passed 1 billion views on YouTube. The video reached the milestone on Wednesday, almost 12 years after its upload date and more than 30 years after Astley’s earworming declaration of devotion became a worldwide No.
1 hit. Much of the song’s post-80s popularity is due to its co-option as one of the earliest YouTube trends, “rickrolling,” a prank in which someone shares a link promising one thing but actually delivers on something far better: Astley’s crooning, synthed-up sincerity and sick dance moves.
Roughly a decade after the meme’s apex, the power of the rickroll remains untouched. It raked in 2.3 million views On April Fool’s Day 2021 alone, according to YouTube.“Never Gonna.
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