Wall Street Journal. “We are still in the early days of deciding how to launch a lower priced, ad supported tier and no decisions have been made.
So this is all just speculation at this point,” a Netflix spokesperson told TheWrap. Though Netflix said on its investor call from back in July that it expected to launch ads on Netflix by early 2023, WSJ reported Thursday that multiple ad-buyers were told by Netflix that an ad-supported model would launch by Nov.
1, with Variety adding that the service would launch in the U.S., as well as Canada and other international territories. In addition to getting ahead of Disney+, moving up the planned rollout could also put them in position to capitalize on some spending from mid-term elections.
WSJ also says that of the meetings ad buyers had with the streamer, Netflix is looking to charge $65 for reaching 1,000 viewers, which would be significantly higher than similar models on other streaming services.
Read more on thewrap.com
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