Netflix Is Counting on Paid Sharing to ‘Accelerate’ Revenue Growth
thewrap.comNetflix is hoping that its paid sharing option will “accelerate” revenue growth in the second half of 2023, the streamer revealed during its second quarter earnings report.
This news comes in the wake of the company’s mass password crackdown. The streamer officially launched its paid sharing option in May, allowing users outside of a subscribed household to subscribe to the household’s plan for an additional monthly fee.
This extra charge model is a significant part of the streamer’s plan to limit password sharing. That plan was originally launched in over 100 countries that account for 80% of the company’s revenue base.
Since the launch of paid sharing, Netflix has seen higher revenue in each of these regions than it did pre-launch. Sign-ups have also exceeded cancellations for the company.
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