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Netflix Hires Bozoma Saint John as Chief Marketing Officer

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variety.com

Todd Spangler NY Digital EditorNetflix has tapped marketing veteran Bozoma Saint John, a former senior exec at Apple, Uber and most recently Endeavor, as its new CMO.Saint John replaces Jackie Lee-Joe, the one-time CMO of BBC Studios, who had only been at Netflix for 10 months.

According to Netflix, Lee-Joe is exiting the streamer for personal reasons; she has been living in Australia with her family since the start of the coronavirus pandemic.Lee-Joe had succeed former Netflix CMO Kelly Bennett, who announced his retirement from the company last year.More to comeWant to read more articles like this one?.

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