EXCLUSIVE: NENT streamer Viaplay is seeking to partner with more major U.S. distribution platforms as it beds in “for the long term,” according to EVP and Chief Content Officer Filippa Wallestam.The Scandi SVoD, which launched in the U.S.
last month on Comcast Xfinity at $4.99 per month, is speaking to other partners and hopes to unveil more tie-ups later this year, with plans to go D2C further down the line.“The U.S.
is the biggest streaming market in the world and we are in it for the long term,” said Wallestam, who was speaking exclusively to Deadline before an appearance at the Television Critics Association (TCA) tour.“We don’t have U.S.
subscriber targets but would like to add more distribution partners and strengthen our offering.”The move to the U.S. represented the next stage in Viaplay’s expansion and further launches in The Netherlands and the UK are incoming later in 2022.Wallestam said the decision to open across the Atlantic was “not such a big leap” as the U.S.
Read more on deadline.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.