NBCUniversal has closed a record-setting upfront, improving over 2019 levels with an overall advertising haul described by insiders as comfortably north of $7 billion.The company didn’t release an exact revenue figure.
CEO Jeff Shell said last month at a Wall Street investor conference that a record-setting year was in sight. In 2019, then-CEO Steve Burke said the company booked almost $7 billion, an improvement of 10% over 2018 levels.Compared with 2020, when the world was battling the onset of the coronavirus pandemic and advertising went into a tailspin, volume in 2021-22 gained 21% and pricing rose 23%.
Last year, the very concept of an upfront seemed almost obsolete as media companies and brands remained on emergency footing for
Read more on deadline.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.