Jem Aswad Senior Music EditorSteve Greenberg, founder of S-Curve Records, is leaving the company, which he founded two decades ago and sold to BMG in 2015, he confirmed to Variety.
Greenberg will continue to manage the pop trio AJR, which is currently enjoying a huge radio hit with “Bang” and have an album coming on March 26; that group and the other artsts on the S-Curve roster will be absorbed by BMG.Greenberg, a pop historian who also works as a freelance writer, has shown a consistent nose for hits over the past three decades, making his name with the sibling trio Hanson and their mid-1990s smash “MMMBop” and, after founding S-Curve in 2000, following with the Baha Men (and their global hit “Who Let the Dogs Out”), Andy Grammer, Joss.
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