Jem Aswad-Senior Holly Humberstone Britain Japan Entertainment audience Music Publishing Jem Aswad-Senior Holly Humberstone Britain Japan

Music Industry Moves: Holly Humberstone Signs With Universal Publishing, AEG + Japan’s Avex Entertainment = AEGX Joint Venture

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variety.com

Jem Aswad Senior Music EditorUniversal Music Publishing has signed rising British singer-songwriter Holly Humberstone, whose debut EP received a rave review in Variety last fall, to an exclusive, global publishing agreement.

The 21-year-old singer was voted No. 2 on the BBC Sound of 2021 Poll, and Vevo’s DSCVR’s Artists To Watch 2021 and was named an Apple Up Next Artist last year.Humberstone said, “I’m really excited to join the UMPG family!

They’ve been so supportive since the beginning of my journey and I couldn’t ask for a better team.”Dani Sawyerr, UMPG A&R Manager, said: “Holly is a special talent and we knew from the moment we heard ‘Deep End’ that we just had to work with her.

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