Jem Aswad Senior Music EditorUniversal Music Group has named Matt Young president of Bravado, its merchandise company.
Matt Vlasic stepped down as the CEO of the company in October of last year. Based at Bravado’s New York offices, Young will report to Richelle Parham, UMG’s president of global e-commerce and business development.Young joins Bravado from Warner Music Group, where he spent 13 years developing consumer engagement and marketing execution for the company’s top recording artists.
Before Warner Music, he held senior posts at Bandmerch and Blue Grape Merchandise.“Matt has the leadership and vision to complement Bravado’s stellar track-record of innovation and success,” Parham said.
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