The Beatles return to Bravado for more merch adventures
Universal Music’s merchandise business Bravado has announced a new deal to represent The Beatles in North America, with a promise to develop new merch opportunities for the Fab Four brand across “retail, licensing and e-commerce” in the US and Canada.The Beatles company Apple Corps had a partnership with Bravado before, but in more recent years has worked with Sony Music’s merch business The Thread Shop.