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Music Industry Moves: Apollo Theater Signs With UTA; BMG Streamlines U.S. Repertoire Operations

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variety.com

Talent and entertainment company UTA has signed one of the most iconic music venues in the world, Harlem’s Apollo Theater, in all areas.

According to the announcement, UTA will help expand the 87-year-old theater’s cultural influence, representation, and programming across TV, film, podcasts, publishing and events through its IP.

The Apollo’s legendary stage has hosted generations of great performers, from Ella Fitzgerald and Billie Holiday to D’Angelo and H.E.R.Most recently, the Apollo’s executive producer, Kamilah Forbes, directed and executive produced an HBO special based on Ta-Nehisi Coates’ memoir, “Between the World and Me,” for which Forbes conceived and directed the stage adaptation for the Apollo Theater in 2018 and 2019.

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