By Brian Steinberg Senior TV Editor MSNBC is learning how to crawl again. The NBCUniversal-owned cable-news outlet has restored a “news crawl” to the bottom of its screen after a two-year absence.
The “crawl,” also known in the industry as a “ticker” or “zipper,” has been absent from MSNBC’s graphics package since April of 2018, when executives decided they wanted viewers to focus more intently on the programming on screen at the time, not the flurry of news items scrolling beneath it.
The crawl returned to MSNBC on Friday, according to a person familiar with the matter, largely out of a feeling that it would help viewers as they navigate through several critical news event happening simultaneously.
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