Patrick Frater Asia Bureau ChiefMIP China, the annual Reed Midem-backed TV project market in China, will this year switch from a physical format to a virtual one.
The move was made in response to the lingering effects of the coronavirus on the Chinese economy and those of the countries from which visitors might have travelled.Three previous editions have been held in the Eastern city of Hangzhou – also the home base of Alibaba.
The fourth will be held online over four days from July 28-31.“With health and safety as our priority, we believe the prudent course is to transform MIP China 2020 into a digital event.
We look forward to bringing participants back together for a physical and digital experience in 2021,” MIP China director Ted.
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