Microsoft to Shut Down Mixer in July, Move Streamers to Facebook Gaming
thewrap.comMixer signed Tyler “Ninja” Blevins, one of the biggest names in esports, to an exclusive streaming deal reportedly worth more than $20 million.
Blevins had 50 million viewers on Twitch when the deal was announced last August. Still, the service has struggled to reach anywhere near the same heights as Twitch and YouTube when it comes to pulling in viewers.“We started pretty far behind, in terms of where Mixer’s monthly active viewers were compared to some of the big players out there,” Phil Spencer, Microsoft’s head of gaming, told The Verge on Monday. “I think the Mixer community is really going to benefit from the broad audience that Facebook has through their properties, and the abilities to reach gamers in a very seamless way through the.
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