Microsoft has changed the name of its Xbox Live service for the first time since it was introduced 19 years ago.In a statement to The Verge, a spokesperson for Microsoft explained that the rebranding is intended to “distinguish the underlying service from Xbox Live Gold memberships”.
The rep also said that the new name “refers to the underlying Xbox online service, which was updated in the Microsoft Services Agreement”.The service’s new branding began drawing attention over the weekend when several players noticed the name change in their dashboards.
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