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Media Asia and One Cool Pictures Venture Into Social Commerce

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variety.com
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Vivienne Chow Two of the Hong Kong entertainment industry’s biggest names, Media Asia and One Cool Pictures Group have joined forces to launch a new company that will tap into fast-growing social media content production.

The move reflects how social media and social commerce have gained while traditional forms of entertainment and retail have struggled during the COVID-19 pandemic.The new company, Cool Style will produce content, promote third-party content and also be involved in talent management.

Model-actress Angelababy was named a strategic shareholder of the new company.Production will cover a range of different social media platforms.

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