Maximilian B. Bryer, who directed episodes of the soap operasAs the World TurnsandThe Edge of Night, died June 16 at his home in Las Vegas, his family announced.
He was 98. A onetime vice president at advertising agency Benton & Bowles, where he oversaw West Coast television production, Bryer also directed and produced commercials for such products as Charmin (featuring the character Mr.
Whipple), Pampers and Canada Dry and other spots featuring the likes of Red Skelton, Angie Dickinson, Ron Howard, Don Knotts, Richard Burton and Joan Collins.
After leaving Benton & Bowles in the late 1970s, he started his own company and won a contract with Sanyo home entertainment devices to make commercials starring singer Susan Anton.
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