Unilever, American Express and Subway. He stepped away from his role as a senior executive at WPP’s massive GroupM media-buying operation in 2016.
Now he lives in Park City, Utah, but some might argue his expertise is sorely needed, in the midst of a global pandemic and giant waves of cultural and political upheaval.
Advertisers are nervous, says Scanzoni, and second-guessing every move on their board. “Everyone is afraid,” he says. “What price should I pay?
If I make a commitment, how do I know I can actually use the inventory? How do I get out of it if I can’t?” The bonds between advertisers and the media outlets that serve them have begun to fray, with Procter & Gamble, Unilever and MasterCard among those that have taken to public.
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