Macy’s 4th Of July fireworks celebration on NBC, hosted by Renée Elise Goldsberry and Ryan Eggold, aired to an average of 4.38 million viewers and a 0.5 rating in the 18-49 demographic on Sunday.
Despite being Sunday’s highest-rated program, the holiday special continued to fall from previous iterations.The Sunday spectacular featured performances by Black Pumas, Coldplay, OneRepublic, Reba McEntire but failed to strike a chord with viewers.
Macy’s 4th of July celebration was down in viewership by 7.9% and 25% from the hybrid 2020 event and the pre-pandemic 2019 iteration, respectively.Taking Sunday viewers was the latest 60 Minutes on CBS, which broadcast to 4.40 million viewers and gained a 0.3 rating.
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