Mónica Marie Zorrilla “Lucifer,” “Squid Game,” “Luca” and “CoComelon” were among the most popular programming titles on streaming services in 2021 for Black, Asian and Hispanic viewers, Nielsen Analytics found.
Other SVOD winners with these three demographic groups were Disney Plus’ “Moana” and “Raya and the Last Dragon” and Netflix’s “Manifest,” “Criminal Minds” and “You” across the categories of original, acquired and movie content.“Squid Game” was a standout on the originals list, as it was one of the most popular programs with Asian, Hispanic and African American viewers.
Crunching the demographic data even further, Nielsen researchers found that in Asian households, the Korean-language version of the dystopian, anti-capitalist thriller garnered 45% viewing, and generated one-third of its viewing minutes in Hispanic households.
In the 18-34 age range, 29% of viewership was attributable to the Korean-language version with English subtitles. “CoComelon,” another 2021 hotshot, drove 33.3 billion minutes of screen time across the wide array of SVOD platforms it is available on (not just Netflix, but also Hulu, Amazon Prime and YouTube).
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