By Jill Goldsmith With NYC venues dark — from Carnegie Hall to Jazz At Lincoln Center to the Beacon Theater – network upfront presentations are assuming varied shapes and sizes, all virtual, as they navigate spooked clients and stalled production.
The coronavirus has made group gatherings impossible, including for the many hundreds of ad and agency executives that have flocked each May over decades to parades of small screen celebrities, musical acts, comedic riffs, loud sizzle reels and impassioned paeans to the benefits of cross-platform advertising.
With NYC venues dark. Things are dramatically different this year but starting to take some shape for an upfront that will be slower and later than usual amid broad speculation that the
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