By Will Thorne Staff Writer Unscripted series are showing the biggest ratings and viewership gains amid the mass self-isolation caused by coronavirus, and two of the biggest beneficiaries continued to consolidate their gains in delayed viewing.
After seven days of delayed viewing, the March 23 episode of “The Voice” was up to a 2.2 rating among adults 18-49 and 11.7 million total viewers, which represents a 15% ratings boost on its season averaged to date.
Likewise the “Survivor” episode from that week on CBS also reached a 2.2 rating in Live+7 and 10.1 million total viewers, one million viewers more than its season average.
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