Lady Gaga has been announced as the new face of champagne brand Dom Perignon.Gaga made the major announcement on Instagram on Wednesday, revealing that "Dom Pérignon's tradition is centuries old but they push their own boundaries and reinvent themselves" - just like Gaga herself.The stunning campaign images show Gaga in a major headpiece with pink curly hair, and a purple gown, holding a matching bottle which appears to be a 2006 vintage sparkling rosé and comes in a deep purple-tinted bottle.MORE: Lady Gaga reveals surprising reaction to Oscar nominationWATCH: Lady Gaga and Kacey Musgraves donate music gear to girl power auctionThe new collaboration comes months after she also worked with Oreos to release a limited-edition run of.
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