The past five years has seen KSI become one of the world’s most successful YouTubers. Since he began posting on YouTube in 2008, the 26-year-old from Watford – real name Olajide Olatunji, or JJ to his mates - now reaches over 30 million subscribers, so far racking up over 5 billion views.
A quick history lesson: he started out by posting commentary on video games, particularly FIFA. He later expanded his output to just about anything, from reaction videos to personal vlogs and superfan Q&As.
Everything is high-energy, funny, and occasionally naughty. It might sound easy, but the real skill is KSI’s knack for being both enthusiastic yet endearing – a combination that is proving wildly addictive.
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