Ellise Shafer administratorKings of Leon is poised to make history as the first band to release an album as a non-fungible token, or NFT, a cryptographic way to buy and sell digital art and media.The Grammy-winning rock band’s new album, “When You See Yourself,” will release March 5 via streaming services like Spotify and Apple Music, but also as a NFT on YellowHeart, a streaming platform based on blockchain.
The album will mark the first time that fans can purchase an album on blockchain the same day as its traditional release on other platforms.Along with the album, YellowHeart is offering two other crypto packages to users.
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