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Peacock Took In $118M In Ad Revenue In 2020, But $914M Loss Met Expectations, Per New Comcast Filing
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deadline.comPeacock collected $118 million in advertising revenue in 2020, but it also booked start-up-style losses of $914 million, which was in line with the company’s pre-launch forecasts.The figures were in an updated SEC filing Monday submitted by Comcast, which provided adjusted figures for 2019 and 2020.
The media giant first reported the financial results for the year in January, noting it had elicited 33 million sign-ups for Peacock. (Sign-ups, of course, are not the same as active users or subscribers.)The loss broke down as $662 million in adjusted negative EBITDA, as well as $252 million in payments to programming suppliers within NBCU or Comcast.
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