While the first Borat film gave Kazakhstan some negative publicity due to how the satirical movie portrays its citizens, the recently released sequel is being referenced in a positive way by the Kazakhstan tourism board.
The catchphrase, "very nice!," spoken by Sacha Baron Cohen's Borat in the film, is featured in a new ad campaign for the country.
Besides snowcapped mountains, a man — described in the video description as a "wise man" — captures his travel experience with a selfie stick and iPhone video, exclaiming "very nice" to himself.
Back in 2006 when the first Borat was released, a number of foreign governments recommended the film not be released because the material was deemed offensive.
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