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Jukin Media Acquired by Trusted Media Brands, Parent of Reader’s Digest

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variety.com

Todd Spangler NY Digital EditorJukin Media, the 12-year-old digital firm specializing in acquiring and licensing user-generated video, has been acquired by lifestyle media company Trusted Media Brands.The price tag of the all-cash deal wasn’t disclosed.

The acquisition brings together Jukin’s library of 70,000 licensed UGC clips — spanning a range of viral stunts, pranks, pratfalls and more — with Reader’s Digest and Trusted Media Brands’ other brands.

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