7-minute rant about cereal. In it, the host specifically called out Cheerios for having a boring Twitter account. So, Oliver challenged the brand to spice things up by tweeting “F— you.” If they tweeted just those two words, Oliver promised to donate $25,000 to the charity of Cheerios’ choosing.
The late-night host then added that he’d double the amount if Cheerios tagged a random user in their tweet.In response, the cereal’s Twitter account posted, “You know we’re a family brand so we can’t drop the F-bomb.
We’ll donate $50,000 to @nokidhungry. We’ll also donate $50,000 to the charity of your choice if you tweet, ‘Families make good go round.'”And that’s exactly what John Oliver did — he just chose to include photos of some messed up.
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