Joe Lycett made headlines recently for appearing to storm off of Steph's Packed Lunch after she criticised him about his plastic Yop bottle.
The 33 year old comedian later revealed that it was a publicity stunt geared at getting Yop to change their white PET plastic bottles to clear ones.
In a recent chat where we spoke about the return of his series Joe Lycett’s Got Your Back, he addressed the topic further. Helping disgruntled consumers take on companies and making a stand against the things that annoy him – with a heavy injection of humour – Joe has plenty of daft tricks and schemes up his sleeve.
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