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‘Jiang Ziya’ Review: Visually Stunning Yet Confusing Chinese Animation Builds on the World of Blockbuster ‘Ne Zha’

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variety.com

Peter Debruge Chief Film CriticLike “Ne Zha” — 2019’s monumental computer-animated box office hit — similarly spectacular CG epic “Jiang Ziya” concludes with nearly 10 minutes of credits: a dense scroll of names amounting to a virtual army of animators, punctuated by extra scenes and teasers for upcoming projects from Chinese distributor Beijing Enlight Pictures.

That’s how fans first learned of this film’s existence: Adopting a strategy that has served Marvel well at the movies, “Ne Zha” touted the arrival of “Jiang Ziya” in its last few minutes, sparking a wave of excitement among fans, and now in turn, this follow-up wraps with promises that there’s a greater “Fengshen Cinematic Universe” afoot.

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