Many were stunned last summer when Jay-Z unexpectedly announced that his Roc Nation company had struck an entertainment and social-awareness campaign with the NFL.
After all, the rapper-mogul had harshly criticized the NFL over its treatment of former San Francisco 49ers quarterback Colin Kaepernick, whose controversial symbolic kneeling during the National Anthem to protest racial inequality in the U.S.
has essentially seen him drummed out of the league. Jay was defensive about the partnership at a press conference with NFL commissioner Roger Goodell last August.
When asked about Kaepernick, he said they’d spoken but declined to reveal details, instead deflecting, “I think that we forget that Colin’s whole thing was to bring attention to
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