As virtual market initiatives proliferate, Italy’s Nexo Digital, which co-produces and distributes theatrical event content for the global market, has set up a virtual product showcase to make up for the cancellation of the MipTV mart.
The MipTV global content market was due to run March 28-April 2 before the coronavirus pandemic forced its cancellation. MipTV Online Plus, the market’s premium online service will be available from March 30 and is free to all registered clients of MipTV, MipDoc and MipFormats.
But it’s clear that some companies are venturing into the virtual marketplace on their own. Starting March 30, Nexo will launch a virtual screening room on its dedicated platform where buyers will be able to access their recent titles
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