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Is it time to try Trump's favourite concealer? The rise of men's makeup

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blogger. “The monotony of Zoom screen interactions begs for a bit of breaking up of the daily view.” Tallie is on Zoom calls for 30 hours a week with students and staff and, like Blaylock, uses under-eye concealer. “It made me use it more selectively for natural things,” he says.Internet searches for “male makeup looks” increased around 80% in April compared to 2019, while there were increases for searches such as “covering redness”, “hiding acne” and “hiding bags under eyes”, according to data from the market analytics firm Moz.“During lockdown we certainly saw an uplift in [the men’s makeup brand] Warpaint,” says Joe Coggrave, a beauty buyer at John Lewis. “In particular, the brand’s foundation and anti-shine powder proved popular with.

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