Women unite! In celebration of International Women’s Day and in anticipation of the upcoming Us Marketplace, Us Weekly assembled a panel of five female CEO’s and business owners to discuss their path in finding their passions, how they navigated stereotypes and turned their ideas into successful businesses.The women — Kim Roxie, founder and CEO of Lamik Beauty, Katie Kaps, cofounder and co CEO of HigherDOSE, Diana Madison founder of Diana Madison Beauty, Marci Zaroff, founder and CEO of ECOfashion Corp and Samantha Conn, founder of the jewelry line Luna Skye — gathered at The Thompson Hotel in Los Angeles, California, and agreed that the support of women and their audiences helped turn their passions into reality.“When I launched a product, everybody was really supportive and that is the beautiful thing about just my friends and women,” Madison told Us of her line of clean and natural skincare products made with millennial moms in mind. “It’s interesting because people are excited about a product that’s going to help them look and feel good.

So, it’s kind of thriving on that kind of essence. Like, what’s that new product? How could it help me? How is it going to help my skin?

How is it going to make me feel good? So, it went off that base, and just like everybody started posting about it and some of my favorite celebrities were using it, which was so crazy.”The power of celebrity helped garner attention to Roxie’s business as her makeup was featured in Tiffany Haddish’s 2020 film, Like a Boss.

The beauty guru sent her Lamik beauty products, which is a clean beauty brand that keeps multicultural women top of mind, to the set unbeknownst that it would make it into the film.“That was a really big deal for us because that

International Women’s Day: 5 Female CEOs Turn Their Passions Into Celebrity-Loved Businesses

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