Diane Garrett NBCUniversal’s Peacock service has yet to score a breakthrough hit comparable to its streaming rivals. But the first-time showrunners of the Will Smith-produced “Bel-Air” are bullish about their ability to do so, given its iconic roots and the marketing push surrounding its Super Bowl Sunday debut.“I love our position,” says Rasheed Newson, co-showrunner with T.J.
Brady, his longtime writing partner, who suggests that the show could provide a transformative role on the service akin to “Breaking Bad” on AMC during its early forays into original programming.NBC will air a custom spot during the big game on Feb.
13 to encourage pigskin viewers to sample the show, a dark reimagining of 1990s hit sitcom “The Fresh Prince of Bel-Air” that was inspired by Morgan Cooper’s 2019 viral video revisiting the NBC series that starred Smith.
Peacock also hosted a Philadelphia-flavored premiere party Feb. 9 (yes, cheesesteaks were on the menu), promotional tie-ins and social media takeover ad campaigns.
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