Rich Gelfond film pandemic CEO Rich Gelfond

Imax Will Become Bigger Player As Studios Double Down on Blockbusters, CEO Says

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thewrap.com

Q3 earnings, IMAX CEO Rich Gelfond predicts that his premium format film company will be an even bigger player in the film industry coming out of the pandemic as studios drive even deeper into a blockbuster-first strategy with their film slates. “The evolution of the global film industry is taking shape in ways that uniquely benefit IMAX — and our market share,” Gelfond said on an earnings call on Thursday.

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