Matt Donnelly Senior Film WriterMr. Men Little Miss, the iconic brand of children’s characters including Mr. Tickle and Little Miss Sunshine, has closed a deal to produce original TV series based on its catalogue.Created in 1971 by late author Roger Hargreaves, the charismatic lineup helps kids understand the world around them by illustrating specific emotions and personality traits as simple and colorful doodles.
The brand turns 50 this year.Endeavor Content brokered the deal with Sanrio, the Japanese design and licensing company behind Hello Kitty.
Announced on Wednesday, Endeavor Content stated that the agreement aligns with the company’s push to identify global intellectual property for family, young adult and kids content.
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