By Dade Hayes, Jill Goldsmith The IAB has revealed details for the virtual NewFront presentations in June, adding newer presenters like TikTok and Roku to a roster full of mainstays like Hulu and YouTube.
The NewFronts, usually a splashy New York affair that leads up to the traditional TV upfronts in May, will be held this year will be June 22-26, with daily blocks from noon to 4PM ET.
Like all other event organizers, especially in New York, the IAB had to rethink the approach to this year as COVID-19 began to shut down the city and much of the world.
Some broadcast and cable networks have carried on with virtual versions of their pitches to ad buyers, while others have downsized or scrapped them altogether.
Read more on deadline.com
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