Wall Street analysts on Tuesday weighed in on Comcast-owned NBCUniversal's Universal deal with exhibition giant Cinemark that will shorten the theatrical window for its films playing in the U.S., including tentpoles, even after the coronavirus pandemic ends.
Under the multiyear pact that the studio and the third-largest cinema chain unveiled on Monday, a Universal movie opening to $50 million or more at the domestic box office can be made available in the home via premium VOD (PVOD) beginning 31 days after it opens on the big screen.
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