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WarnerMedia CEO Jason Kilar On How Groundbreaking HBO Max Theatrical Window Strategy Will Optimize Revenues
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deadline.comWarnerMedia CEO Jason Kilar jumped on the phone today to talk more about the groundbreaking theatrical-HBO Max window for the studio’s 2021 slate.
That big decision comes strictly down to the pandemic, and the studio aiming to maximize their movies as revenue events on its new streaming service HBO Max, and those theaters which are opting to weather the current storm.
As Kilar explains here, he’s a big believer in the theatrical experience and firmly believes it will survive for decades to come.“We’re here for the long term, in terms of theatrical exhibition and obviously in investing heavily in motion pictures and also investing heavily in the marketing of those motion pictures,” Kilar tells Deadline.“Tenet was a great example of how we
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