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Mark Kassen

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How Can Hollywood Get Back to Work? This Commercial Shoot May Have Answers

16.07.2020 - 16:35

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Rebecca Rubin News Editor, OnlineProducer Mark Kassen’s morning routine looks very different than it did in a pre-coronavirus era.When he pulls up to work — in this case, a music soundstage in Pasadena, Calif. — Kassen clocks in so building staff can account for the number of people present.

From there, his temperature is taken (behind a plexiglass wall) and he’s handed two monitors: One tracks his temperature and another observes his oxygen levels.The 48-year-old executive is spearheading production on a commercial that he hopes will serve as a case study in best practices during the pandemic.

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