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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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How Blockbusters Like ‘Dune’ and ‘No Time to Die’ Are Helping Imax Evade Box Office Doldrums

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variety.com

Rebecca Rubin Film and Media ReporterThere’s been something notable about ticket sales for “Dune,” and not only because the sci-fi adaptation of Frank Herbert’s landmark novel has managed to draw crowds in theaters despite playing simultaneously on HBO Max.In its first weekend of release, half of domestic box office revenues for the Warner Bros.

film came from Imax, Dolby and other high-end screens, known in the film business by the unwieldy moniker of premium large formats (PLF).

For the average visual-effects heavy tentpole, 30% of ticket sales coming from these venues would have been noteworthy. Overall, “Dune” has made $75 million in North America — and more than $17 million has come from premium formats.“The 50% is a ridiculous.

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