Born in 1945 on the island of Hisingen, the home of Volvo, Björn demonstrated his business acumen from a young age when, aged around six, he tried to sell his younger sister to one of the men working at the local shipyard because he was tired of the toddler hanging around him. On his 13th birthday, Björn got his first acoustic guitar but his mother Aina did not enjoy his early playing. "I would put on my coat and get out of the house, just to avoid having to listen to it," she said.
In high school, he joined a band called The West Bay Singers, which in 1963 entered a radio talent contest. One of their rivals was a 17-year-old singer called Anni-Frid Lyngstad.
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