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HBO’s ‘Integration Test’ Email is Baffling Everyone, Even CEO Jason Kilar and James Gunn

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thewrap.com

screenshots, it had the subject line “Integration Test Email #1” and the body of the email simply read, “This template is used by integration tests only.” Naturally, it left a bunch of HBO Max subscribers — and Twitter users wanting to get in on the avalanche of ensuing jokes — wondering what it meant or if it was some kind of marketing stunt (it wasn’t).

HBO Max apologized for the “inconvenience” in a tweet shortly after the email went out and even blamed an intern (who we surely hope still has a job) for the bungled email.

In the immortal words of a certain fictional pop star, everybody makes mistakes and everybody has those days. We mistakenly sent out an empty test email to a portion of our HBO Max mailing list this evening.

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